explore · Strategy · 60–90 min · 3-10 people · medium energy

AI Market Drivers Analysis

This method helps teams understand the external forces shaping the AI landscape in their industry by analyzing market drivers and envisioning future scenarios. It ensures strategic decisions are informed by external realities and future possibilities, rather than internal biases.

When to use AI Market Drivers Analysis

Use this method when starting an AI strategy project, when the team needs to align on the external context, or when current strategies feel outdated.

What it solves

Lack of awareness of external AI trends, internally focused strategies, fear of future obsolescence.

How to run AI Market Drivers Analysis, step by step

  1. Identify Key Market Drivers (20 mins). Brainstorm a list of factors that will significantly influence the adoption and impact of AI in your industry.
  2. Prioritize Drivers (20 mins). As a group, rank the drivers based on their potential impact and likelihood.
  3. Envision the Future (30 mins). For the top 3-5 drivers, describe how they will reshape the industry in 3-5 years. Consider both opportunities and threats.
  4. Discuss Implications (20 mins). Discuss how these future scenarios should influence your current AI strategy and investment decisions.

Materials needed

  • Whiteboard or digital whiteboard
  • Markers or digital pens
  • Sticky notes (optional)
  • Timer

Facilitator tips

  • Encourage participants to think broadly and consider both technological and non-technological factors.
  • Remind the group to focus on external factors, not internal capabilities.

Common pitfalls

  • Focusing too much on current capabilities and not enough on future possibilities. - Encourage a 'future-back' mindset.
  • Getting bogged down in technical details. - Keep the discussion at a strategic level.

Variations

  • Use a pre-defined list of market drivers as a starting point.
  • Invite external experts to share their perspectives.

Running it online or hybrid

Use a shared digital whiteboard like Miro or Mural to capture and organize insights.

What it produces

A prioritized list of key AI market drivers and a shared vision of the future AI landscape.

Origin

Adapted from Board of Innovation — source

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