B2B Revenue Model Flowchart

When to use B2B Revenue Model Flowchart

Use this method when your team needs to brainstorm new revenue streams for a B2B product or service, especially when current models are stagnant or insufficient.

What it solves

Limited thinking about revenue generation; reliance on traditional or outdated models.

How to run B2B Revenue Model Flowchart, step by step

1. Download and share the B2B Revenue Model Flowchart booklet with the team. (5 min)
2. As a team, navigate the decision tree in the flowchart, recording the number of each startup model you land on. (15 min)
3. Divide the list of 5-10 relevant startups among team members and have each person review the case studies individually. (15 min)
4. Reconvene as a team to share key learnings from the case studies and discuss potential new revenue streams that could be incorporated into your business model. (15 min)
5. Revisit your existing business model canvas or similar tool, integrating the newly identified revenue stream options. (30 min)

Materials needed

• B2B Revenue Model Flowchart booklet (digital or printed)
• Pens/Markers
• Whiteboard or digital collaboration tool (Miro, Mural)
• Business Model Canvas (optional)

Facilitator tips

• Encourage participants to think broadly and not immediately dismiss ideas.
• Ensure that the team understands the core value proposition of each startup model before discussing its applicability.

Common pitfalls

• Participants may get stuck on a single revenue model without exploring others. Encourage them to keep moving through the flowchart.
• Team members may struggle to see how startup models apply to their established business. Facilitate the discussion to bridge the gap.

Variations

• Instead of dividing up the startup cases, review them as a whole group.
• Use the flowchart as a starting point and then brainstorm completely new revenue models inspired by the examples.

Running it online or hybrid

Use a digital whiteboard like Miro or Mural to collaboratively navigate the flowchart and capture ideas.

What it produces

A list of 5-10 relevant startup business models and potential new revenue streams for the team's solution.

Origin

Adapted from Board of Innovation — source

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