explore · Strategy · 60–90 min · 2-10 people · medium energy

B2C Revenue Model Flowchart

The B2C Revenue Model Flowchart helps teams explore and identify potential revenue streams for their business-to-consumer ideas. By answering a series of questions, the team uncovers relevant startup examples and learns how to monetize their solutions.

When to use B2C Revenue Model Flowchart

Use this method when a team needs to brainstorm and evaluate different revenue models for a new B2C product or service, or when an existing business wants to diversify its income streams.

What it solves

Lack of creative ideas for revenue generation; teams getting stuck in traditional revenue models.

How to run B2C Revenue Model Flowchart, step by step

  1. Download and print the B2C revenue model flowchart (5 min).
  2. As a team, navigate the decision tree, recording the startup examples you land on (15 min).
  3. Divide the startup examples among team members and have each person research their assigned cases (15 min).
  4. Share key learnings and discuss potential new revenue streams for your business model (30 min).
  5. Revisit your business model canvas or other relevant strategy documents based on the lessons learned (15 min).

Materials needed

  • Printed B2C revenue model flowchart
  • Pens
  • Paper or digital document for note-taking
  • Internet access for researching startups

Facilitator tips

  • Encourage team members to think outside the box and consider unconventional revenue models.
  • Ensure that everyone has a chance to share their learnings and contribute to the discussion.

Common pitfalls

  • Teams may get stuck on a particular revenue model without exploring other options. Encourage them to keep moving through the flowchart.
  • Team members may not adequately research the startup examples. Remind them to look for specific details about how the startups generate revenue.

Variations

  • Adapt the flowchart to focus on specific industries or business models.
  • Use the flowchart as a starting point for a more in-depth analysis of potential revenue streams.

Running it online or hybrid

Use a digital whiteboard like Miro or Mural to collaboratively navigate the flowchart and capture startup examples.

What it produces

A list of 5-10 relevant startup examples and potential revenue streams for the business model.

Origin

Adapted from Board of Innovation — source

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