diverge · Ideation, Problem Solving · 60–120 min · 3-10 people · medium energy
Bodystorming
Bodystorming is a dynamic brainstorming technique where participants physically simulate experiences to generate ideas and uncover potential issues. By embodying the user and interacting with the environment, teams gain a deeper understanding of the problem and spark innovative solutions.
When to use Bodystorming
Use Bodystorming when you need to move beyond abstract discussions and gain a more visceral understanding of a user's experience. It's particularly useful for designing physical spaces, service interactions, or product prototypes.
What it solves
Lack of empathy for the user, abstract discussions that don't translate to real-world solutions, difficulty generating novel ideas.
How to run Bodystorming, step by step
- **Go Observe (20 mins):** Visit the environment relevant to the problem. Instruct participants to blend in and observe without specific analysis, noting details and cues.
- **Try It Out (40 mins):** Assign roles (user, environment, objects) and improvise the experience. Encourage participants to physically act out scenarios, testing existing ideas and uncovering new ones. Use 'Yes, and...' to build on each other's inputs.
- **Reflect (20 mins):** Discuss what happened during the enactment. Document key points, flaws, and assumptions. Consider recording the session for later review.
Materials needed
- Props (whatever is available or easily acquired)
- Camera or recording device (optional)
- Note-taking materials (paper, pens, digital document)
- Timer
Facilitator tips
- Encourage participants to fully commit to their roles and embrace improvisation.
- Ensure the environment is safe and conducive to physical activity.
- Debrief thoroughly to capture all insights and potential solutions.
Common pitfalls
- Participants feeling self-conscious or uncomfortable with role-playing. - Start with simpler scenarios and emphasize the importance of playfulness.
- Focusing too much on the performance and not enough on the insights. - Remind participants that the goal is to learn and generate ideas, not to create a perfect performance.
Variations
- Use pre-written scripts for more structured role-playing.
- Focus on specific aspects of the experience to narrow the scope.
- Incorporate user feedback by inviting real users to participate in the bodystorming session.
Running it online or hybrid
Use video conferencing for observation and role-playing. Digital whiteboards can substitute physical props.
What it produces
A collection of observations, insights, and potential solutions documented through notes, photos, or videos of the bodystorming session.
Origin
Adapted from Gamestorming.com — source
Build a session around Bodystorming
METODIC places Bodystorming inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.