Brainstorming with Eureka Cards

When to use Brainstorming with Eureka Cards

Use this method when you need to generate a wide range of ideas on a complex problem, especially when the group is struggling with creative blocks or needs a structured approach to ideation.

What it solves

Lack of creative ideas, Creative block, Sticking to conventional thinking

How to run Brainstorming with Eureka Cards, step by step

1. Define the Activity (15 mins). Welcome participants, introduce the problem statement, and set clear expectations for a collaborative and productive session.
2. Ideate (15 mins). Instruct participants to individually generate ideas on A5 cards (one idea per card) for 1 minute. Then, have them pass the cards to the right and build upon the existing ideas. Repeat until everyone has contributed to each card, using Eureka cards for inspiration when needed.
3. Narrow Down (20 mins). Present the brainstorming rules (stay on topic, one conversation at a time). Use the traffic light method (green, yellow, red dots) for participants to prioritize cards. Discuss and select the most promising ideas for further development.
4. Reflection (30 mins). Have participants individually reflect on the brainstorming process using reflective questions, followed by peer-group reflection and feedback.
5. Sharing (15 mins). Each team pitches their final idea selection and reflects on their brainstorming process, providing examples of how they applied the brainstorming rules.

Materials needed

• A5 white cards
• Markers
• Sticky notes (traffic light colors)
• Eureka cards (printed or digital)
• Reflective questions (printed or digital)
• Timer

Facilitator tips

• Clearly explain the rules of brainstorming and the purpose of the Eureka cards before starting.
• Encourage participants to build upon each other's ideas rather than criticizing them.
• Monitor the time and keep the process moving to maintain momentum.

Common pitfalls

• Participants getting stuck on one idea and not exploring others. - Encourage the use of Eureka cards and remind them to keep passing the cards.
• Dominant voices overshadowing quieter participants. - Actively solicit input from everyone and ensure equal participation.

Variations

• Use different types of prompts instead of Eureka cards (e.g., analogy prompts, constraint prompts).
• Conduct the ideation phase individually before sharing ideas as a group.
• Use a voting system other than the traffic light method (e.g., dot voting).

Running it online or hybrid

Use a virtual whiteboard tool like Miro or Mural to share A5 cards and Eureka cards. Facilitate card passing using breakout rooms.

What it produces

A collection of A5 cards with diverse ideas, prioritized and refined into a chosen solution.

Origin

Adapted from Transition Makers Toolbox by Dimitra Mousa — source

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