diverge · Ideation · 30–45 min · 5-15 people · low energy
Brainwriting
Brainwriting is a silent idea generation technique that encourages all participants to contribute by building upon each other's ideas in writing. It ensures diverse perspectives are heard and fosters collaborative idea development.
When to use Brainwriting
Use this method when you need to generate a large number of ideas quickly and want to ensure that quieter voices are heard in the group.
What it solves
Dominant voices drowning out quiet participants
How to run Brainwriting, step by step
- (5 min) Introduce the topic and write it visibly for all participants, accompanied by a simple drawing to provide context.
- (5 min) Distribute index cards (or digital sticky notes) to each participant and instruct them to silently write down one idea related to the topic.
- (20 min) After a set time (e.g., 2-3 minutes), have participants pass their card to the person on their right. Participants read the card they receive and add a new idea inspired by what they read, or enhance the existing idea. Repeat this passing process until each card has several ideas.
- (5 min) Collect the cards and display them on a wall or shared digital space around the topic.
- (5-10 min) Have the group review the ideas and mark the most compelling ones with stars or digital equivalents. Facilitate a brief discussion about the top ideas.
Materials needed
- Index cards or sticky notes (physical or digital)
- Pens
- Timer
- Wall space or digital whiteboard
Facilitator tips
- Emphasize the importance of building on existing ideas rather than just adding new ones.
- Monitor the time closely to ensure everyone has a chance to contribute to multiple cards.
Common pitfalls
- Participants struggling to understand the concept of building on ideas. Provide clear examples and encourage them to look for connections.
- Uneven participation. Encourage quieter participants to contribute and ensure everyone has a chance to pass their card.
Variations
- Idea Plane: Participants write an idea on a piece of paper, fold it into an airplane, and fly it to another participant. This adds a kinesthetic element.
- Idea Gallery: Use flip-chart pads and stands to create an idea gallery where participants can add ideas to different sheets.
Running it online or hybrid
Use a shared digital whiteboard like Miro or Mural to replicate the passing of cards. Participants can add their ideas to virtual sticky notes and then drag them to the next person.
What it produces
Cards or digital sticky notes filled with a variety of ideas, often building upon each other.
Origin
Based on the Brainwriting activity in Michael Michalko’s Thinkertoys and developed by Horst Geschke and associates at the Batelle Institute. — source
Build a session around Brainwriting
METODIC places Brainwriting inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.