converge · Ideation, Problem Solving · 60–90 min · 3-10 people · medium energy
Bundle Ideas
Bundle Ideas helps teams synthesize a large number of generated ideas into a smaller set of robust, actionable solutions. By identifying common themes and combining the strongest elements, teams can create more comprehensive and impactful concepts.
When to use Bundle Ideas
Use this method when you have generated a large number of ideas and need to narrow them down into a manageable set of well-developed solutions for further exploration and prototyping.
What it solves
Difficulty moving from a large quantity of ideas to a focused set of actionable solutions; feeling overwhelmed by the number of options.
How to run Bundle Ideas, step by step
- Cluster similar ideas together on a whiteboard or virtual board. (15 minutes)
- Discuss the common themes and best elements within each cluster. (20 minutes)
- Combine clusters to build larger groupings based on overarching patterns and insights. (30 minutes)
- Refine the groupings into fully-fledged solutions, considering how the best elements can work together as a system. (25 minutes)
Materials needed
- Pens
- Post-it notes
- Whiteboard or large paper
- Markers
Facilitator tips
- Encourage participants to be open to combining ideas, even if they seem different at first.
- Focus on the underlying needs and goals that the ideas are trying to address.
Common pitfalls
- Getting stuck on individual ideas and resisting combination.
- Not identifying the core themes and patterns effectively.
Variations
- Use different colored sticky notes to represent different categories of ideas.
- Prioritize the clusters before combining them to focus on the most promising areas.
Running it online or hybrid
Use a digital whiteboard like Miro or Mural to allow participants to move and cluster ideas virtually. Facilitate discussion via video conferencing.
What it produces
A refined set of bundled ideas, each representing a more comprehensive and well-developed solution.
Origin
Adapted from IDEO Design Kit — source
Build a session around Bundle Ideas
METODIC places Bundle Ideas inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.