explore · Strategy · 60–120 min · 1-10 people · medium energy

Business Model Canvas

The Business Model Canvas provides a structured framework for visualizing, analyzing, and iterating on a business model. It helps teams gain a shared understanding of key elements like value propositions, customer segments, and revenue streams.

When to use Business Model Canvas

Use this method when you need to define, challenge, or pivot a business model, whether for a new venture or an existing service. It's particularly useful for identifying potential trade-offs and areas for improvement.

What it solves

Lack of strategic alignment, unclear value proposition, or difficulty understanding the interconnectedness of different business functions.

How to run Business Model Canvas, step by step

  1. Introduce the Business Model Canvas and its nine building blocks (Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships, Cost Structure). (5 minutes)
  2. Individually, have participants brainstorm ideas for each building block, using sticky notes. (20 minutes)
  3. As a group, share and discuss the individual ideas, placing them on a large physical or digital canvas. (45 minutes)
  4. Identify connections and dependencies between the building blocks, and discuss potential trade-offs. (30 minutes)
  5. Document key insights and action items for further exploration and refinement. (10 minutes)

Materials needed

  • Business Model Canvas template (printed or digital)
  • Sticky notes
  • Markers
  • Timer
  • Whiteboard or digital collaboration platform (Miro, Mural)

Facilitator tips

  • Encourage participants to focus on the big picture while also considering the details.
  • Remind the group that every detail comes with a cost, and to prioritize accordingly.

Common pitfalls

  • Getting bogged down in details and losing sight of the overall strategy. Remind the group to focus on the most critical elements.
  • Failing to challenge assumptions about the business model. Encourage participants to think critically and explore alternative approaches.

Variations

  • Use the Lean Canvas for a more startup-focused approach.
  • Adapt the canvas to focus on a specific product or service.

Running it online or hybrid

Use a shared digital whiteboard like Miro or Mural to allow for real-time collaboration and sticky note creation.

What it produces

A completed Business Model Canvas outlining the key components of the business model.

Origin

Based on work by Alexander Osterwalder & Yves Pigneur — source

Build a session around Business Model Canvas

METODIC places Business Model Canvas inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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