diverge · Strategy · 60–90 min · 2-10 people · medium energy

Business Model Kit

The Business Model Kit is a visual tool designed to facilitate the exploration and design of innovative business models by mapping stakeholders and their value exchanges. It helps teams move beyond spreadsheets to collaboratively visualize and refine complex business ecosystems.

When to use Business Model Kit

Use this method when a team needs to explore different monetization options, align on the ecosystem surrounding an idea, compare revenue models, or present a business model to a larger audience, particularly after problem-fit validation or when pivots are needed.

What it solves

Confusion and lack of clarity when discussing complex business models with multiple stakeholders and revenue streams.

How to run Business Model Kit, step by step

  1. Introduce the activity and frame the organization as a startup, depicting the existing organization as a client or supplier. (5 min)
  2. Identify and map all relevant stakeholders involved in the business model. (10 min)
  3. Map the different value exchanges (what each stakeholder gives and receives) between all stakeholders. (20 min)
  4. Review the model to ensure sustainability, verifying that each stakeholder both contributes and receives value. (10 min)
  5. Challenge each stakeholder and transaction, brainstorming alternative business models or revenue streams. (15 min)

Materials needed

  • Physical or digital version of the Business Model Kit
  • Markers or digital drawing tools
  • Timer
  • Whiteboard or digital collaboration platform

Facilitator tips

  • Encourage specificity when naming stakeholders and defining value exchanges.
  • Use orthogonal lines to maintain a clear visual representation of the business model.

Common pitfalls

  • Oversimplifying the value exchanges, leading to an unsustainable model. Ensure each stakeholder receives tangible value.
  • Getting bogged down in details too early. Focus on the high-level relationships first.

Variations

  • Use different colored markers or digital elements to represent different types of value.
  • Conduct a 'silent brainstorming' round where participants individually map stakeholders and value exchanges before sharing with the group.

Running it online or hybrid

Use a digital whiteboard like Miro or Mural to collaboratively map stakeholders and value exchanges. Ensure all participants have editing access.

What it produces

A visual map of the business model, illustrating stakeholders and the value exchanges between them.

Origin

Invented by Board of Innovation — source

Build a session around Business Model Kit

METODIC places Business Model Kit inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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