Creating a 90-second Pitch

When to use Creating a 90-second Pitch

Use this activity in the later stages of a project to help teams prepare for presentations, investor pitches, or public outreach.

What it solves

Inability to clearly and concisely communicate project ideas, leading to lack of interest or investment.

How to run Creating a 90-second Pitch, step by step

1. Introduce the task: Explain the importance of a concise pitch and provide instructions for creating one. (10 mins)
2. Individual writing: Have each team member individually brainstorm key elements of the pitch. (30 mins)
3. Collaborative drafting: The team collaborates to create a written 90-second pitch. (60 mins)
4. Refinement: Review and refine the pitch for clarity and impact. (20 mins)

Materials needed

• Instructions for creating a 90-second pitch
• Timer
• Writing materials or shared document

Facilitator tips

• Provide clear guidelines and examples of effective pitches.
• Encourage teams to focus on the most compelling aspects of their project.

Common pitfalls

• Teams may struggle to condense their ideas into a short pitch. Encourage them to prioritize key information and eliminate jargon.
• The pitch may lack a clear call to action. Ensure the pitch clearly states what the audience is being asked to do.

Variations

• Have teams practice delivering their pitch to each other and provide feedback.
• Record the pitches and have teams self-assess their performance.

Running it online or hybrid

Teams can collaborate on a shared document in real-time using online tools.

What it produces

A written 90-second pitch.

Origin

Adapted from Transition Makers Toolbox — source

Build a session around Creating a 90-second Pitch

METODIC places Creating a 90-second Pitch inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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