converge · Communication · 120 min · 1-50 people · medium energy

Creating a Compelling Video Pitch

This activity guides teams in translating their written pitch into a compelling video storyboard and then producing a short video. It emphasizes visual storytelling and creating a call to action to engage viewers.

When to use Creating a Compelling Video Pitch

Use this activity to help teams create engaging and persuasive video presentations for their projects.

What it solves

Difficulty in creating visually appealing and engaging video content to promote projects.

How to run Creating a Compelling Video Pitch, step by step

  1. Storyboard creation: Instruct teams to translate their written pitch into a storyboard with key scenes and moments. (45 mins)
  2. Resource gathering: Teams gather or create the necessary props, images, and sounds. (30 mins)
  3. Video production: Teams create the video pitch, focusing on capturing viewer curiosity and inviting contribution. (45 mins)

Materials needed

  • Instructive video on video-making
  • Storyboard templates
  • Video recording equipment or software

Facilitator tips

  • Provide examples of effective video pitches and storyboards.
  • Emphasize the importance of visual storytelling and a clear call to action.

Common pitfalls

  • Teams may struggle with the technical aspects of video production. Provide resources and support for video editing and recording.
  • The video may lack a clear message or call to action. Ensure the video clearly communicates the project's goals and how viewers can contribute.

Variations

  • Have teams create different versions of the video for different audiences.
  • Incorporate animation or other visual effects to enhance the video.

Running it online or hybrid

Teams can use online collaboration tools to create storyboards and share video drafts.

What it produces

A video pitch and a storyboard.

Origin

Adapted from Transition Makers Toolbox — source

Build a session around Creating a Compelling Video Pitch

METODIC places Creating a Compelling Video Pitch inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

Generate a session with Creating a Compelling Video Pitch · Try METODIC free