Ecosystem Mapping

When to use Ecosystem Mapping

Use Ecosystem Mapping when you need to gain a holistic understanding of a complex system, identify key stakeholders, and visualize the flow of value and information between them. It's particularly useful in the early stages of service design or strategic planning.

What it solves

Lack of shared understanding of the system, Siloed thinking, Missed opportunities for collaboration

How to run Ecosystem Mapping, step by step

1. (15 min) Identify all players and entities involved in the service or system. Consider direct participants, behind-the-scenes actors, and those with indirect influence.
2. (30 min) Place the user or focal point at the center of the map. Position other players around the center, with proximity reflecting their importance to the user.
3. (45 min) Draw connections between players, indicating the type of relationship (e.g., information exchange, financial transaction, support). Use different line styles or colors to differentiate relationship types.
4. (30 min) Review the map as a group. Identify any missing players, gaps in the system, or potential pain points. Document observations and insights using sticky notes or digital annotations.

Materials needed

• Large paper or whiteboard
• Markers or pens
• Sticky notes
• Different colored markers or pens (optional)
• Digital whiteboard (for hybrid sessions)

Facilitator tips

• Encourage participants to think broadly and consider all potential stakeholders.
• Use different colors or line styles to represent different types of relationships.
• Regularly check for understanding and ensure everyone is contributing.
• Focus on the flow of value and information between entities.

Common pitfalls

• Leaving out key players or relationships.
• Creating a map that is too complex and difficult to understand.
• Failing to identify actionable insights from the map.
• Not updating the map as the system evolves.

Variations

• Use different shapes or icons to represent different types of entities.
• Create multiple maps focusing on different aspects of the system.
• Incorporate data or metrics into the map to quantify relationships.

Running it online or hybrid

Use a digital whiteboard like Miro or Mural to allow for collaborative mapping and real-time updates. Ensure all participants have editing access and are comfortable using the platform.

What it produces

A visual map showing all relevant entities and their relationships, including the type of value exchanged.

Origin

Adapted from ServiceDesignTools.org — source

Build a session around Ecosystem Mapping

METODIC places Ecosystem Mapping inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

Generate a session with Ecosystem Mapping · Try METODIC free