diverge · Ideation · 30–60 min · 3-12 people · medium energy

Hypothesis Generation

Hypothesis Generation is a collaborative exercise to surface and document existing assumptions and insights about user needs and behaviors. It helps teams align on a shared understanding and generate initial ideas for service improvements or new features.

When to use Hypothesis Generation

Use this method at the beginning of a project or design sprint to leverage existing knowledge, identify knowledge gaps, and create a foundation for further research and ideation.

What it solves

Lack of shared understanding among team members regarding user needs and potential solutions; jumping to solutions without a solid foundation of knowledge.

How to run Hypothesis Generation, step by step

  1. (5 min) Briefly introduce the concept of hypothesis generation and its purpose in the project.
  2. (15 min) Individually, have each participant write down their assumptions and insights related to user needs and behaviors on sticky notes (one idea per note).
  3. (20 min) Facilitate a group discussion where participants share their hypotheses, clustering similar ideas and identifying any conflicting viewpoints.
  4. (10 min) As a group, refine and prioritize the hypotheses, focusing on those that are most critical to the project's success.

Materials needed

  • Sticky notes
  • Markers
  • Whiteboard or large paper
  • Timer
  • Optional: Pre-printed hypothesis template

Facilitator tips

  • Encourage participants to be specific and avoid vague statements.
  • Create a safe space for sharing ideas, emphasizing that there are no wrong answers.
  • Actively listen and summarize key points to ensure everyone is on the same page.

Common pitfalls

  • Participants may be hesitant to share their assumptions due to fear of being wrong. Emphasize that the goal is to learn and improve.
  • The discussion may become dominated by a few individuals. Actively solicit input from quieter participants.

Variations

  • Use a 'How Might We' format to frame the hypotheses as opportunities for innovation.
  • Conduct a 'Fact vs. Assumption' exercise to differentiate between verified information and educated guesses.

Running it online or hybrid

Use a shared digital whiteboard like Miro or Mural to capture hypotheses. Encourage participants to use virtual sticky notes.

What it produces

A collection of documented hypotheses about user needs, behaviors, and potential service solutions.

Origin

Adapted from Service Design Tools — source

Build a session around Hypothesis Generation

METODIC places Hypothesis Generation inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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