explore · Feedback · 60–90 min · 1-3 people · medium energy
Interview
The Interview method is a direct way to gather insights and understand the perspectives of the people you are designing for. By engaging in structured conversations, you can uncover their needs, desires, and motivations, leading to more human-centered solutions.
When to use Interview
Use this method during the early stages of a design project when you need to deeply understand your target audience. It's particularly useful when you lack direct experience with the user group or need to validate assumptions.
What it solves
Lack of empathy and understanding of user needs, leading to solutions that don't resonate with the target audience.
How to run Interview, step by step
- Prepare a list of open-ended questions, starting broad and becoming more specific. (15 minutes)
- Assign roles to team members: interviewer, note-taker, photographer (if applicable). (5 minutes)
- Conduct the interview in the interviewee's environment, if possible. (45-60 minutes)
- Focus on direct quotes and observe body language and context. (Ongoing)
- Debrief as a team immediately after the interview to capture key takeaways and insights. (15 minutes)
Materials needed
- Pens
- Paper
- Prepared questions
- Recording device (optional)
Facilitator tips
- Encourage interviewees to share stories and anecdotes.
- Be mindful of your own biases and assumptions.
Common pitfalls
- Asking leading questions that influence the interviewee's responses.
- Failing to create a comfortable and trusting environment.
Variations
- Conduct group interviews or focus groups.
- Use visual aids or prototypes to stimulate conversation.
Running it online or hybrid
Conduct virtual interviews via video conferencing. Share digital whiteboards for collaborative note-taking.
What it produces
Detailed notes and observations from the interview, capturing key insights, quotes, and contextual information.
Origin
Adapted from IDEO Design Kit — source
Build a session around Interview
METODIC places Interview inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.