explore · Research · 60–120 min · 1-1 people · medium energy
Interview Guide
An Interview Guide provides a structured framework for conducting effective research interviews. It ensures key topics are covered while allowing for flexibility in the conversation, leading to richer insights.
When to use Interview Guide
Use this method when you need to gather in-depth qualitative data from individuals to understand their experiences, needs, and perspectives on a specific topic or service.
What it solves
Lack of focus in interviews, missing key information, inconsistent data collection across multiple interviews.
How to run Interview Guide, step by step
- Define Research Objectives (15 min). Clearly articulate the goals of the interview and the specific information you seek to gather.
- Identify Key Topics (15 min). Brainstorm the main themes and areas you want to explore during the interview.
- Develop Questions (30 min). Craft open-ended questions for each topic, encouraging participants to share detailed responses. Include probing questions to delve deeper into their answers.
- Structure the Guide (15 min). Organize the topics and questions in a logical sequence that flows naturally during the interview.
- Pilot Test (Ongoing). Conduct practice interviews to refine the guide and ensure clarity and effectiveness.
Materials needed
- Interview Guide document
- Note-taking materials (pen and paper or digital)
- Recording device (optional)
Facilitator tips
- Actively listen and probe for deeper understanding.
- Be flexible and adapt the guide based on the participant's responses.
- Maintain a neutral and unbiased demeanor.
Common pitfalls
- Sticking too rigidly to the guide and missing opportunities to explore interesting tangents.
- Leading the participant with biased questions.
- Failing to create a comfortable and trusting environment.
Variations
- Use visual aids or prototypes to stimulate conversation.
- Incorporate participatory design activities into the interview.
- Conduct group interviews or focus groups instead of individual interviews.
Running it online or hybrid
Use a virtual whiteboard for collaborative note-taking and screen sharing to display stimuli.
What it produces
A comprehensive set of interview notes, potentially synthesized into key themes and insights.
Origin
Adapted from Service Design Tools — source
Build a session around Interview Guide
METODIC places Interview Guide inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.