explore · Data Gathering, Analysis · 30–60 min · 1-5 people · low energy

Key Informant Attribution

This method tests causal reasoning by interviewing key informants to gather their perspectives on the intervention's impact. It's effective for understanding nuanced contributions and identifying potential unintended consequences.

When to use Key Informant Attribution

Use this method when you need to gather qualitative data from individuals with deep knowledge of the program and its context to understand causal links.

What it solves

Lack of diverse perspectives, assumptions going unchecked.

How to run Key Informant Attribution, step by step

  1. Identify and recruit key informants (15 min).
  2. Develop a semi-structured interview guide focused on causal links (30 min).
  3. Conduct interviews and document responses (60 min per interview).
  4. Analyze interview data to identify patterns and discrepancies (60 min).

Materials needed

  • Interview guide
  • Recording device (optional)
  • Note-taking materials
  • Transcription software (optional)

Facilitator tips

  • Build rapport with informants to encourage honest feedback.
  • Triangulate findings with other data sources to increase validity.

Common pitfalls

  • Informant bias: Select a diverse range of informants.
  • Superficial responses: Probe for specific examples and evidence.

Variations

  • Group interviews
  • Anonymous surveys

Running it online or hybrid

Conduct interviews via video conferencing; use shared documents for note-taking.

What it produces

Interview transcripts, summarized findings, and a refined understanding of causal pathways.

Origin

Adapted from BetterEvaluation.org — source

Build a session around Key Informant Attribution

METODIC places Key Informant Attribution inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

Generate a session with Key Informant Attribution · Try METODIC free