diverge · Ideation, Problem Solving · 20–45 min · 1-20 people · medium energy
Mind Map
Mind mapping is a visual brainstorming technique that helps individuals or groups explore a central topic by branching out into related ideas and concepts. It's effective for generating a wide range of ideas and uncovering connections that might not be apparent through linear thinking.
When to use Mind Map
Use this method when you need to generate a broad range of ideas around a central theme or problem, explore the relationships between different concepts, or visually organize thoughts and information.
What it solves
Lack of creative ideas, unstructured brainstorming sessions, difficulty seeing connections between different concepts.
How to run Mind Map, step by step
- Introduce the central topic or problem. (2 minutes)
- Write the central topic in the middle of the whiteboard or digital canvas. (3 minutes)
- Start brainstorming related ideas and write them down as branches extending from the central topic. (15-30 minutes)
- Connect related ideas with lines to show the relationships between them. (5 minutes)
- Review the mind map and identify key themes, insights, and potential solutions. (5 minutes)
Materials needed
- Whiteboard or digital canvas (Miro, Mural)
- Markers or digital pens
- Sticky notes (optional)
Facilitator tips
- Encourage participants to use short phrases or single words.
- Promote the use of images and symbols to enhance visual connections.
- Remind participants that there are no wrong answers during the brainstorming phase.
Common pitfalls
- Getting stuck on one branch of the mind map. Encourage participants to move on to other areas if they get stuck.
- Overly structured thinking. Remind participants to let their minds wander and explore different possibilities.
Variations
- Use different colors to represent different categories of ideas.
- Add priority levels to different ideas using symbols or labels.
- Combine mind mapping with other brainstorming techniques, such as SCAMPER.
Running it online or hybrid
Use a shared digital whiteboard like Miro or Mural. Ensure participants are comfortable using the platform's drawing and text tools. Encourage the use of digital images or icons to enhance the visual connections.
What it produces
A visual map of interconnected ideas, concepts, and associations radiating from a central topic.
Origin
Adapted from Service Design Tools — source
Build a session around Mind Map
METODIC places Mind Map inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.