explore · Feedback, Data Collection · 5–20 min · 1-1000 people · low energy

Mobile Questionnaires

Mobile questionnaires use mobile phones to distribute surveys, either through adapted internet-based surveys or specific survey apps. This method is ideal for reaching populations with high mobile phone usage.

When to use Mobile Questionnaires

Use mobile questionnaires when you need to reach a mobile-first population quickly and efficiently, especially in areas with limited computer access.

What it solves

Difficulty reaching populations with limited computer access; Need for a data collection method that is accessible on mobile devices.

How to run Mobile Questionnaires, step by step

  1. Design the questionnaire for mobile devices, considering screen size and usability (15 min).
  2. Choose a mobile survey platform or app (5 min).
  3. Distribute the survey link via SMS or mobile app (2 min).
  4. Monitor response rates and send reminders as needed (variable).
  5. Analyze the collected data (10 min).

Materials needed

  • Mobile survey platform or app
  • Mobile phone numbers or app users
  • SMS gateway (optional)

Facilitator tips

  • Keep the survey short and simple.
  • Use clear and concise language.
  • Offer incentives to encourage participation.

Common pitfalls

  • Low response rates due to data costs or lack of interest. Offer incentives and keep the survey short.
  • Technical issues with the mobile survey platform. Test the survey thoroughly on different devices.

Variations

  • Use SMS-based surveys for populations with limited internet access.
  • Integrate the survey with a mobile app for a more seamless experience.

Running it online or hybrid

Optimize the survey for mobile devices with a responsive design. Use short, concise questions and avoid large images or videos.

What it produces

A digital dataset of responses collected through mobile phones.

Origin

Adapted from BetterEvaluation.org — source

Build a session around Mobile Questionnaires

METODIC places Mobile Questionnaires inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

Generate a session with Mobile Questionnaires · Try METODIC free