explore · User Research, Feedback · 60–120 min · 2-10 people · medium energy
Pop-Up Research
Pop-Up Research involves conducting brief, informal interviews or usability tests in real-world locations frequented by the target audience. This method is effective for quickly gathering insights from diverse user groups in their natural environment.
When to use Pop-Up Research
Use this method when you need to rapidly gather user feedback from a broad audience, particularly hard-to-reach groups, or to understand regional variations in user behavior and needs.
What it solves
Difficulty reaching specific user groups or understanding user behavior in real-world contexts.
How to run Pop-Up Research, step by step
- Identify target locations based on where your target users are likely to be. (30 minutes)
- Contact venues to obtain permission and schedule research sessions. (30 minutes)
- Prepare a concise research plan with clear objectives and short tasks or questions. (30 minutes)
- Work in pairs: one to recruit participants, the other to facilitate the session and take notes. (Ongoing)
- Approach potential participants, explain the research purpose briefly, and obtain informed consent. (Ongoing)
- Conduct short interviews or usability tests, aiming for 10-minute sessions. (Ongoing)
- Document findings, pack up equipment, and thank participants. (15 minutes)
Materials needed
- Consent forms
- Data capture sheets or notebooks
- Pens
- Snacks or small incentives (optional)
- Banners or signs to indicate research activity
- Prototypes or existing services to test (if applicable)
- Recording equipment (phone, laptop, camera) with permission
Facilitator tips
- Be prepared to adapt your research plan based on the environment and participant availability.
- Ensure you have a clear and concise explanation of your research purpose to quickly engage potential participants.
- Prioritize ethical considerations, including informed consent and data privacy.
Common pitfalls
- Difficulty recruiting participants: Have a compelling explanation and offer small incentives.
- Noisy or distracting environments: Choose quieter locations within the venue or use noise-canceling headphones.
- Limited time with participants: Focus on the most critical research questions and tasks.
Variations
- Focus on specific demographics within the location.
- Use different types of incentives to attract participants.
- Adapt the research questions or tasks based on initial findings.
Running it online or hybrid
Simulate a pop-up environment using virtual breakout rooms and online recruitment methods. Use digital whiteboards for capturing feedback.
What it produces
Qualitative data from user interviews and usability tests, documented observations, and photos of the research environment.
Origin
Adapted from GOV.UK Service Manual — source
Build a session around Pop-Up Research
METODIC places Pop-Up Research inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.