explore · Strategy · 60–120 min · 2-15 people · medium energy
Power Mapping
Power Mapping is a strategic exercise to visually represent the key decision-makers, influencers, and stakeholders involved in a campaign, along with their level of influence and support. It helps teams focus their energy on the most impactful relationships and identify potential allies or obstacles.
When to use Power Mapping
Use this method when a campaign team needs to develop or refine its strategy by understanding the power dynamics at play. It's particularly useful when facing complex decision-making processes and needing to prioritize engagement efforts.
What it solves
Lack of strategic focus, inefficient resource allocation, misunderstanding of stakeholder relationships.
How to run Power Mapping, step by step
- Define the Campaign Objective (5 min). Clearly articulate the specific, achievable outcome the campaign aims to achieve.
- Identify Key Stakeholders (15 min). Brainstorm and list all individuals, groups, and organizations that have a stake in the campaign's outcome. Write each on a separate card or sticky note.
- Create the Power Map (10 min). Draw a matrix with a vertical axis representing 'Influence/Power' (high to low) and a horizontal axis representing 'Support/Opposition' (opposed to supportive).
- Position Stakeholders on the Map (30 min). Place each stakeholder card on the map according to their level of influence and support. Discuss the relationships between stakeholders and adjust their positions accordingly.
- Identify Key Leverage Points (15 min). Analyze the completed map to identify individuals or groups who hold significant power and are potentially influenceable. Discuss strategies for engaging these stakeholders.
- Report Back and Discuss (15 min). Share the power maps and discuss key insights and strategic implications.
Materials needed
- Cards or sticky notes
- Large paper or whiteboard
- Markers
- Power Mapping Template (optional)
- Collaborative whiteboard tool (for hybrid)
Facilitator tips
- Encourage participants to be specific about the type of influence each stakeholder holds.
- Remind participants to consider both direct and indirect relationships between stakeholders.
Common pitfalls
- Overly simplistic representation of complex relationships. Encourage deeper discussion and nuance.
- Focusing solely on obvious power holders. Consider less visible but influential actors.
Variations
- Conduct a 'pre-mortem' by mapping potential obstacles and challenges.
- Use different colored cards to represent different types of stakeholders (e.g., allies, opponents, neutral).
Running it online or hybrid
Use a collaborative whiteboard tool like Miro or Mural to create a shared power map. Ensure participants can easily add and move digital sticky notes.
What it produces
A visual map showing stakeholders, their level of influence, and their alignment with the campaign's objectives.
Origin
Adapted from The Change Agency — source
Build a session around Power Mapping
METODIC places Power Mapping inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.