diverge · Ideation, Strategy · 30–60 min · 3-20 people · medium energy

Promises and Potential Map

The Promises and Potential Map helps teams explore the possible benefits and challenges of a new idea or project. It encourages a balanced perspective by considering both the positive and negative aspects, leading to more informed decision-making.

When to use Promises and Potential Map

Use this method when you need to evaluate a proposed solution, strategy, or initiative. It's particularly useful when you want to identify potential risks and opportunities before committing to a course of action.

What it solves

Unrealistic optimism or overlooking potential downsides of a project.

How to run Promises and Potential Map, step by step

  1. Introduce the concept of the Promises and Potential Map. Explain that the goal is to identify both the positive and negative aspects of the idea. (5 minutes)
  2. Divide participants into smaller groups of 3-5 people. (2 minutes)
  3. Ask each group to brainstorm the 'Promises' of the idea - what are the potential benefits and positive outcomes? (15 minutes)
  4. Next, have each group brainstorm the 'Potential' pitfalls or challenges associated with the idea. (15 minutes)
  5. Each group shares their findings with the larger group. Facilitate a discussion to consolidate the information and identify key themes. (20 minutes)

Materials needed

  • Sticky notes
  • Pens
  • Large paper or whiteboard
  • Markers

Facilitator tips

  • Encourage participants to be specific and provide concrete examples.
  • Ensure that both positive and negative aspects are given equal consideration.

Common pitfalls

  • Groups may focus solely on the positive or negative aspects. Remind them to consider both sides.
  • Participants may be hesitant to voice concerns. Create a safe space for open and honest discussion.

Variations

  • Use different colored sticky notes for promises and potential pitfalls.
  • Prioritize the promises and potential pitfalls based on their impact and likelihood.

Running it online or hybrid

Use a shared digital whiteboard like Miro or Mural for participants to add their sticky notes. Ensure everyone has access and knows how to use the tools.

What it produces

A visual map outlining the promises (benefits) and potential pitfalls (challenges) of a given idea or project.

Origin

Adapted from DIY Toolkit — source

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METODIC places Promises and Potential Map inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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