Social Network Webbing

When to use Social Network Webbing

Use Social Network Webbing when you need to identify hidden resources and expertise within a team or organization, or when you want to foster a more connected and collaborative environment to tackle a complex challenge.

What it solves

Siloed teams, lack of awareness of available expertise, inefficient communication, difficulty identifying key stakeholders.

How to run Social Network Webbing, step by step

1. Introduce the activity and explain the purpose of mapping the social network. (5 min)
2. Create a legend of key groups or functions relevant to the shared purpose, assigning each a unique color or symbol on Post-it notes. (5 min)
3. Each participant writes their name on a Post-it note and places it in the center of the designated wall or digital space. (5 min)
4. Participants brainstorm and create Post-it notes for individuals they know who are active in the work, arranging them based on their degree of separation from the core group. (10 min)
5. Participants brainstorm and create Post-it notes for individuals they would like to include in the work, adding them to the map as a web with a core and periphery structure. (10 min)
6. The group analyzes the map, identifying who knows whom, who has influence and expertise, and potential roadblocks or boosters, illustrating these connections with lines. (15 min)
7. The group devises strategies to invite new people, work around blockages, and boost progress. (10 min)

Materials needed

• Large paper or whiteboard
• Post-it notes (various colors)
• Markers
• Timer

Facilitator tips

• Encourage participants to think broadly about who could contribute to the shared purpose.
• Limit the number of categories in the legend to avoid confusion.
• Focus on identifying specific individuals rather than general roles or titles.

Common pitfalls

• The map becomes too complex and difficult to interpret. Simplify the categories and focus on the most relevant connections.
• Participants hesitate to identify potential roadblocks. Create a safe space for open and honest feedback.
• The activity doesn't lead to concrete action steps. Ensure the group develops specific strategies for improving the network.

Variations

• Use software to create a more detailed and interactive network map.
• Combine with other Liberating Structures, such as 15% Solutions or Design StoryBoards, to develop and implement action plans.

Running it online or hybrid

Use a shared digital whiteboard like Miro or Mural to create the network map collaboratively. Ensure participants can easily add and move virtual sticky notes.

What it produces

A visual map of the team's social network, highlighting key connections, gaps, and potential areas for improvement.

Origin

Liberating Structure developed by Henri Lipmanowicz and Keith McCandless. Inspired by June Holley, network weaver. — source

Build a session around Social Network Webbing

METODIC places Social Network Webbing inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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