converge · Feedback · 40 min · 1-1 people · medium energy

Solution Validation Interview Script

The Solution Validation Interview Script is a structured interview process designed to test key assumptions about a proposed solution with stakeholders. It helps uncover potential flaws and biases in your solution before significant investment.

When to use Solution Validation Interview Script

Use this method when you need to gather targeted feedback on a solution's viability and desirability from potential users or stakeholders, especially when facing uncertainty about market fit or user acceptance.

What it solves

Confirmation bias leading to flawed product development; lack of real-world feedback on solution assumptions.

How to run Solution Validation Interview Script, step by step

  1. Individually list all business model assumptions. (5 min)
  2. Prioritize these assumptions by asking yourself the questions “What would happen if this assumption is invalidated?” (5 min)
  3. Create your business model interview script based on the solution validation script and the critical assumptions you want to test. (10 min)
  4. Test the first version on a colleague or friend. (10 min)
  5. Schedule business model interviews with the key stakeholders you identified using the business model kit.
  6. Execute interviews using the following structure: 2 mins intro, 3 mins warm-up questions, 20 mins questioning, 5 mins wrap up, 10 mins synthesis and analysis of feedback in relation to initial needs and problems

Materials needed

  • Interview script
  • Note-taking materials (digital or physical)
  • Prototype or mockup of the solution (if available)

Facilitator tips

  • Actively listen and probe for deeper understanding during the interview.
  • Focus on understanding the 'why' behind the stakeholder's responses.

Common pitfalls

  • Leading questions that bias the stakeholder's responses.
  • Failing to adequately synthesize and act on the feedback received.

Variations

  • Conduct the interviews in a group setting to foster discussion and uncover shared perspectives.
  • Use a survey to gather initial feedback before conducting in-depth interviews.

Running it online or hybrid

Conduct interviews via video conferencing and share digital prototypes or mockups.

What it produces

A documented set of interview notes and a revised understanding of the solution's strengths and weaknesses.

Origin

Adapted from Board of Innovation — source

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