explore · Strategy · 30–60 min · 2-20 people · low energy
Stakeholder Map
The Stakeholder Map is a visual tool used to identify and analyze all individuals, groups, or organizations impacted by or having influence over a project. It helps clarify roles, relationships, and potential challenges within the project ecosystem.
When to use Stakeholder Map
Use this method at the beginning of a project to understand the landscape of stakeholders, their interests, and their potential impact on the project's success. It's particularly useful when navigating complex projects with multiple parties involved.
What it solves
Lack of clarity about who is affected by a project, potential conflicts between stakeholders, overlooking key influencers.
How to run Stakeholder Map, step by step
- Define the project scope. (5 min)
- Brainstorm a list of all potential stakeholders. (10 min)
- Create a 2x2 matrix with axes representing 'Level of Influence' and 'Level of Interest/Engagement'. (5 min)
- Place each stakeholder on the map based on your assessment. (15 min)
- Discuss the implications of the map and identify strategies for managing relationships with each stakeholder group. (20 min)
- Document key insights and action items.
Materials needed
- Whiteboard or large paper
- Markers or pens
- Sticky notes (optional)
- Pre-printed 2x2 matrix (optional)
- Digital whiteboard (for hybrid)
Facilitator tips
- Encourage diverse perspectives when identifying and assessing stakeholders.
- Be prepared to adjust the map as the project evolves and new stakeholders emerge.
- Consider using different colors or symbols to represent different types of stakeholders.
Common pitfalls
- Omitting key stakeholders: Ensure a thorough brainstorming process.
- Inaccurate assessment of stakeholder influence or interest: Validate assumptions with further research or interviews.
- Failing to act on the insights from the map: Develop a clear stakeholder management plan.
Variations
- Create a more complex matrix detailing what each stakeholder brings to the others.
- Use different axes based on the specific project needs (e.g., 'Level of Support' vs. 'Level of Opposition').
- Conduct stakeholder interviews to gather more detailed information about their perspectives and motivations.
Running it online or hybrid
Use a shared digital whiteboard like Miro or Mural to allow remote participants to collaboratively create and populate the stakeholder map.
What it produces
A visual map of stakeholders, categorized by their level of influence and interest/engagement, with notes on their motivations and relationships.
Origin
Adapted from Service Design Tools — source
Build a session around Stakeholder Map
METODIC places Stakeholder Map inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.