explore · Team Building · 30–60 min · 3-20 people · low energy

Team Identity Symbol Elicitation

This activity helps teams strengthen their sense of belonging by collaboratively defining and adopting a symbol that represents their shared identity. It fosters cohesion and reinforces the team's purpose.

When to use Team Identity Symbol Elicitation

Use this method when a team is newly formed, experiencing low morale, or needs to reinforce its shared purpose and values. It's particularly useful after a period of change or disruption.

What it solves

Lack of team cohesion, unclear team identity, low morale

How to run Team Identity Symbol Elicitation, step by step

  1. Frame the activity (5 min). Explain the importance of team identity and the purpose of finding a symbol.
  2. Individual Brainstorming (10 min). Each team member silently brainstorms potential symbols that represent the team's identity, values, and purpose. They write down or sketch their ideas.
  3. Share and Discuss (20 min). Each person shares their ideas with the team, explaining why they chose those symbols. Facilitate a discussion to explore the different perspectives and meanings.
  4. Narrow Down and Vote (15 min). As a team, narrow down the options to a few favorites. Use a voting method (e.g., dot voting) to select the final symbol.
  5. Define the Meaning (10 min). Discuss and agree on the meaning and significance of the chosen symbol. Document this meaning for future reference.

Materials needed

  • Whiteboard or flip chart
  • Markers
  • Sticky notes (optional)
  • Dot stickers (optional)
  • Timer

Facilitator tips

  • Encourage creative and unconventional ideas.
  • Ensure everyone has a chance to share their thoughts.
  • Help the team reach a consensus without forcing a decision.

Common pitfalls

  • Team members struggle to come up with ideas: Provide examples of symbols (e.g., animals, objects, metaphors) to spark creativity.
  • The team gets stuck on choosing a symbol: Remind them to focus on the underlying meaning and values, not just the aesthetic appeal.

Variations

  • Use a visual metaphor exercise to generate symbol ideas.
  • Invite an artist to create a custom symbol based on the team's input.

Running it online or hybrid

Use a shared digital whiteboard like Miro or Mural for brainstorming and voting on symbols.

What it produces

A chosen team symbol (image, icon, or short phrase) and a shared understanding of its meaning.

Origin

Adapted from Management30.com — source

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