Tree Testing for Name Validation

When to use Tree Testing for Name Validation

Use this method to assess the findability of a service name before launch or after a rebranding effort. It helps identify potential navigation problems and ensures users can quickly locate the service they need.

What it solves

Users struggling to find a service within a website's navigation, leading to frustration and abandonment.

How to run Tree Testing for Name Validation, step by step

1. (10 min) Define the tasks. Create realistic scenarios where users need to find the service using the website's navigation.
2. (10 min) Set up the tree test. Use a tree testing tool to create a text-based hierarchy of the website's navigation.
3. (30 min) Recruit participants. Find representative users who are familiar with the website and the type of service being tested.
4. (Ongoing) Analyze the results. Review the data to identify areas where users struggled to find the service. Look for patterns and common pain points.
5. (10 min) Iterate on the service name or navigation. Based on the results, refine the service name or adjust the website's information architecture to improve findability.

Materials needed

• Tree testing tool (e.g., Optimal Workshop, Treejack)
• List of tasks
• Recruited participants

Facilitator tips

• Keep the tasks realistic and focused on user needs.
• Provide clear instructions to participants.
• Analyze the data carefully to identify patterns and pain points.

Common pitfalls

• Creating tasks that are too easy or too difficult. Ensure the tasks are challenging but achievable.
• Recruiting participants who are not representative of the target audience. Find users who are familiar with the website and the type of service being tested.

Variations

• Conduct a card sorting exercise to inform the website's information architecture before running the tree test.
• Use a moderated tree test to gather qualitative feedback from participants.

Running it online or hybrid

Use an online tree testing tool like Optimal Workshop or Treejack to conduct remote testing and gather data.

What it produces

Data on task completion rates, directness, and time spent, revealing areas where the information architecture or service name needs improvement.

Origin

Adapted from GOV.UK Service Manual — source

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