open · Data Collection · 60–120 min · 1-1 people · medium energy

Unstructured Interviews

Unstructured interviews, also known as informal or conversational interviews, rely on topic areas and themes rather than standard questions. This method allows for a natural conversation and exploration of the interviewee's perspectives.

When to use Unstructured Interviews

Use when you need to gain a deep understanding of an individual's experiences and perspectives, allowing for flexibility and exploration of unexpected topics.

What it solves

Lack of structure in early-stage research, need for in-depth understanding.

How to run Unstructured Interviews, step by step

  1. Identify the broad topic areas or themes you want to explore. (30 minutes)
  2. Prepare a few open-ended questions to start the conversation. (30 minutes)
  3. Conduct the interview, allowing the conversation to flow naturally. (60-120 minutes)
  4. Take detailed notes, capturing the key points and any emerging themes. (During interview)
  5. Analyze the data by identifying patterns, themes, and insights. (Variable)

Materials needed

  • List of topic areas
  • Notebook and pen or computer for notes

Facilitator tips

  • Listen actively and encourage the interviewee to share their thoughts and feelings.
  • Be comfortable with silence and allow the interviewee time to reflect.

Common pitfalls

  • The conversation can drift off-topic, making it difficult to gather relevant data.
  • Gently guide the conversation back to the key topic areas if needed.

Variations

  • Use visual prompts or storytelling to stimulate discussion.
  • Conduct the interview in a comfortable and informal setting.

Running it online or hybrid

Build rapport through video calls and use virtual whiteboards for collaborative note-taking.

What it produces

Detailed interview transcript with rich qualitative data.

Origin

Adapted from BetterEvaluation.org — source

Build a session around Unstructured Interviews

METODIC places Unstructured Interviews inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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