review · Feedback · 30–60 min · 1-1 people · low energy

User Interviews for Name Validation

Conducting user interviews allows you to gather qualitative feedback on potential service names directly from your target audience. By asking open-ended questions, you can understand their perceptions, associations, and overall understanding of each name.

When to use User Interviews for Name Validation

Use this method to gain a deeper understanding of how users perceive potential service names and identify any potential issues or misunderstandings.

What it solves

Lack of understanding of how users will react to a particular service name.

How to run User Interviews for Name Validation, step by step

  1. (30 min) Develop interview questions. Create a list of open-ended questions to ask users about their perceptions of the service names (e.g., What does this name mean to you? What associations do you have with this name?).
  2. (30 min) Recruit participants. Recruit representative users from your target audience to participate in the interviews.
  3. (30-60 min per interview) Conduct the interviews. Ask the interview questions and listen carefully to the users' responses. Probe for more detail when necessary.
  4. (30 min) Analyze the results. Review the interview transcripts or summaries to identify key themes, perceptions, and suggestions related to the service names.
  5. (30 min) Iterate on the service name. Use the feedback from the user interviews to refine the service name and ensure that it resonates with the target audience.

Materials needed

  • Interview guide with open-ended questions
  • Recruited participants
  • Recording device (optional)
  • Note-taking materials

Facilitator tips

  • Create a comfortable and welcoming environment for the interview.
  • Ask open-ended questions and avoid leading the participants.
  • Listen carefully to the users' responses and probe for more detail when necessary.

Common pitfalls

  • Asking leading questions. Avoid asking questions that suggest a particular answer.
  • Not listening carefully to the users' responses. Pay attention to both what the users say and how they say it.

Variations

  • Conduct focus groups to gather feedback from a larger group of users.
  • Use a survey to gather quantitative feedback on the service names.

Running it online or hybrid

Conduct remote interviews via video conferencing. Use screen sharing to show users the service name in context.

What it produces

A transcript or summary of user interviews, highlighting key themes, perceptions, and suggestions related to the service names.

Origin

Inferred from GOV.UK Service Manual — source

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