close · Planning, Communication, Stakeholder Engagement · 30 min · 2-30 people · low energy

Writing Communication Plans

This activity guides research teams in creating a practical communication plan based on their core values and guiding questions. It ensures respectful and effective communication with the research population throughout the project.

When to use Writing Communication Plans

Use this method after developing a research manifesto to translate values into concrete communication strategies. It helps researchers to build trust and ensure meaningful engagement with the research population.

What it solves

Ineffective communication with the research population, lack of trust and rapport, difficulty obtaining informed consent, research findings that are not relevant to the community.

How to run Writing Communication Plans, step by step

  1. Review core values from the research manifesto (5 mins)
  2. Brainstorm answers to guiding questions about communication approach, channels, trust-building, consent, needs, ownership, and gratitude (20 mins)
  3. Draft a practical communication plan based on brainstorming results (5 mins)

Materials needed

  • Paper/digital document
  • Pens/markers
  • Guiding questions (printed or digital)

Facilitator tips

  • Encourage teams to be specific and practical in their communication plan.
  • Facilitate a discussion about the importance of building trust and ensuring ownership.
  • Remind teams to consider the diverse needs and preferences of the research population.

Common pitfalls

  • Communication plan being too generic or unrealistic. Encourage teams to focus on concrete actions and resources.
  • Lack of consideration for the research population's needs and preferences. Encourage teams to conduct thorough needs assessments.
  • Communication plan being forgotten after the activity. Encourage teams to revisit the plan regularly throughout the project.

Variations

  • Develop a visual communication plan using diagrams and flowcharts.
  • Create a shorter, more concise communication plan.
  • Incorporate the communication plan into the research proposal.

Running it online or hybrid

Use collaborative document editing tools. Facilitate online brainstorming and feedback sessions.

What it produces

A practical communication plan outlining approach, channels, trust-building strategies, consent procedures, needs assessment, and ownership.

Origin

Developed by Transition Makers. — source

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METODIC places Writing Communication Plans inside a complete, timed session plan — agenda, worksheets, facilitator guide and slides — matched to your group and goal.

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