Macro-Design · 2-4 hour workshops

Business Model Canvas

A strategic management tool that provides a visual template for developing, documenting, and pivoting business models. It allows teams to describe how an organization creates, delivers, and captures value through nine interconnected building blocks.

When to use Business Model Canvas

Ideal for strategic planning sessions, new product development, or when a team needs to pivot their current operational approach.

How Business Model Canvas works

Facilitators can use this as a collaborative mapping tool to align stakeholders on the 'big picture' of a project or program, ensuring that the instructional solution supports the broader organizational strategy.

Phases of Business Model Canvas

Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Activities
Key Resources
Key Partners
Cost Structure

Key principles

Visual Thinking
Systems Thinking
Shared Language
Customer-Centricity

Best for

Strategic Alignment
Business Model Innovation
Stakeholder Management

Considerations

Requires cross-functional input for accuracy
Can become overly complex if not facilitated with a focus on high-level strategy

Attribution & sources

Developed by Alexander Osterwalder and Yves Pigneur

Primary source

Design a session with Business Model Canvas

METODIC builds a complete Business Model Canvas-based session — methods, timing, worksheets, and facilitator guides — in minutes.

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