Evaluation · Multi-week iterative cycles

Testing Business Ideas (Experimentation Loop)

A systematic process for de-risking new ideas through rapid experimentation. It emphasizes validating the desirability, feasibility, and viability of a concept before committing significant resources.

When to use Testing Business Ideas (Experimentation Loop)

When launching high-stakes innovation projects or implementing unproven instructional technologies.

How Testing Business Ideas (Experimentation Loop) works

Facilitators can apply this to pilot programs, using small-scale 'experiments' to test instructional interventions and gather data before a full-scale rollout.

Phases of Testing Business Ideas (Experimentation Loop)

  1. Hypothesize
  2. Design (Experiment)
  3. Test
  4. Learn

Key principles

  • Evidence over Opinion
  • Iterative Learning
  • Risk Reduction
  • Speed to Insight

Best for

  • Risk Management
  • Hypothesis Testing
  • Agile Development

Considerations

  • Requires a culture that accepts 'failed' experiments as learning
  • Needs clear success metrics defined upfront

Attribution & sources

Developed by David J. Bland and Alexander Osterwalder

Primary source

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