intermediate · 60–60 min
The ABM High-Value Target Workshop
Align sales and marketing on the top 50 accounts that will define your year.
About this session
Sales and marketing often waste resources on misaligned priorities, where marketing generates leads that sales ignores or sales pursues accounts without marketing support. This session forces both teams to commit to a single list of 50 high-stakes targets for the year. You leave with a unified list of accounts and a shared understanding of why these specific companies are the priority.
Why it works
The 50-account limit forces teams to debate the actual value of each prospect rather than defaulting to a broad, unmanageable list. By making these decisions collaboratively, you eliminate the back-and-forth emails and finger-pointing that usually occur when targets are chosen in isolation.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The ABM High-Value Target Workshop” — ready to run in minutes, for any workshop, meeting, or team session.