intermediate · 90–90 min
How to Align Sales and Marketing Around Shared Revenue Goals
Stop the finger-pointing. Align your Smarketing teams on a single revenue target and shared lead definitions.
About this session
Sales and marketing teams often operate in silos, leading to disputes over lead quality and missed revenue targets. This session moves teams past finger-pointing by establishing a shared definition of a qualified lead and a unified path to hitting a single revenue number.
Why it works
The process forces both departments to co-author their performance metrics, which builds immediate accountability for the final bottom line. By standardizing the handover process and revenue goals, it removes the ambiguity that typically fuels inter-departmental friction.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “How to Align Sales and Marketing Around Shared Revenue Goals” — ready to run in minutes, for any workshop, meeting, or team session.