intermediate · 90–90 min
The Beat-the-Competition Strategy Session
Analyze competitor moves and arm your sales team with effective counter-arguments.
About this session
Sales teams often lose momentum when prospects raise specific competitor advantages that the team isn't prepared to counter. This session transforms raw market intelligence into a set of practical, battle-tested arguments that reps can use to pivot the conversation back to your product's unique strengths.
Why it works
The structure works by pressure-testing competitor claims against the frontline experience of the sales team to identify where their marketing falls short in real-world scenarios. It bridges the gap between high-level market analysis and daily sales tactics, resulting in a documented playbook of rebuttals that the team has already vetted and practiced.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Beat-the-Competition Strategy Session” — ready to run in minutes, for any workshop, meeting, or team session.