intermediate · 60–60 min
The Executive Brand Strategy Refresh Workshop
Does your brand still match your strategy? Realign the leadership team on your market promise.
About this session
As a company evolves, the way it presents itself to the market often becomes disconnected from its actual strategic goals. This session brings leadership together to identify where the brand identity no longer matches the business direction and re-establishes a shared market promise. Participants leave with a documented set of decisions that ensure the company's external image supports its current internal priorities.
Why it works
The three-step structure forces executives to move past abstract concepts by testing their current brand against real-world strategic scenarios. By requiring consensus at each stage, the process surfaces latent disagreements early, preventing misaligned messaging from reaching the market. This creates a direct link between high-level leadership vision and the tactical ways the brand is communicated.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Executives, Senior Leaders
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Executives or external facilitators working with leadership & strategy teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
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