intermediate · 120–120 min

2-Hour Bulletproof Launch Planning

Don't let your launch fail. Identify hidden risks and create a robust go-to-market strategy before it's too late.

About this session

Product launches often stumble because of overlooked operational risks and misaligned go-to-market steps rather than the product itself. This session moves a team from vague excitement to a stress-tested plan by forcing them to identify potential failure points before they occur. You will leave with a prioritized list of mitigation tasks and a documented map of the specific actions required to hit your launch date.

Why it works

The process works by shifting the team from an optimistic mindset to a critical one, surfacing quiet concerns that typically only emerge after a launch fails. By requiring participants to explicitly link their individual tasks to the broader timeline, it eliminates the ambiguity that causes missed deadlines and internal friction.

What you’ll walk away with

  • Clear actionable outcomes from a 3-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Product Managers, Product Owners

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.

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