intermediate · 90–90 min
The UX Strategy for Churn Reduction
Identify why users are leaving and design the 'Aha!' moments that keep them.
About this session
High churn often stems from a disconnect between user expectations and the product's actual value delivery. This workshop moves teams beyond guessing by mapping specific friction points and identifying where 'Aha!' moments are missing. Running this session results in a prioritized roadmap of UX improvements designed specifically to retain users who are currently dropping off.
Why it works
The structure forces a shift from discussing broad retention metrics to analyzing specific user behaviors and emotional triggers. By isolating the exact moments where users lose interest, the group can pivot from vague problem-solving to designing high-impact interventions. This collaborative mapping ensures that the resulting strategy is based on shared evidence rather than individual assumptions.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Designers, UX Researchers
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Designers or external facilitators working with design thinking teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The UX Strategy for Churn Reduction” — ready to run in minutes, for any workshop, meeting, or team session.