intermediate · 60–60 min
The Competitive Differentiation Strategy Lab
Product looks just like the competition? Identify your unique value proposition and double down on it.
About this session
When your product roadmap mirrors your competitors' checklists, you end up competing on price rather than value. This session guides product leaders through a 60-minute audit to strip away common features and pinpoint the specific attributes that make your offering irreplaceable. You will exit with a concrete list of strategic priorities that distance your product from the rest of the market.
Why it works
By forcing a choice between being better and being different, the process breaks the habit of reactive feature-copying. It creates a high-stakes comparison that exposes where the team is playing it safe, pushing participants to commit to a niche where they can actually win.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Competitive Differentiation Strategy Lab” — ready to run in minutes, for any workshop, meeting, or team session.