intermediate · 90–90 min
The Competitor Differentiation Workshop
Stop copying the market. Find your unique design 'edge' that sets you apart.
About this session
Product teams often fall into the trap of matching competitor feature lists, resulting in a 'me-too' product that fails to stand out. This workshop moves designers and researchers beyond simple comparison to pinpoint the specific design gaps where your product can claim a distinct advantage.
Why it works
By breaking down competitor strategies into concrete design components, the session prevents vague discussions and focuses the team on high-impact differentiators. The structured transition from observation to prioritization ensures that the identified 'edge' is backed by collective consensus rather than individual assumptions.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Designers, UX Researchers
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Designers or external facilitators working with design thinking teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Competitor Differentiation Workshop” — ready to run in minutes, for any workshop, meeting, or team session.