intermediate · 90–90 min
The Content Gap Analysis Workshop
Identify the missing assets in your sales funnel that are preventing deals from closing.
About this session
Sales teams often lose momentum because they lack a specific case study or technical sheet required to move a prospect to the next stage of the funnel. This workshop brings sales and marketing together to map the buyer journey against your existing asset library, identifying exactly where prospects drop off due to missing information. You will exit the session with a prioritized production list of content designed to unblock stalled deals.
Why it works
The process forces a direct comparison between the daily friction sales reps face and the current marketing output, removing guesswork about what content to create next. By documenting the specific questions prospects ask at each stage, the team shifts from subjective opinions to a shared, evidence-based plan for closing the gaps in the pipeline.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Content Gap Analysis Workshop” — ready to run in minutes, for any workshop, meeting, or team session.