intermediate · 60–60 min
The Customer-Centric Content Roadmap
Stop creating content for the sake of it. Build a roadmap based on real buyer journey gaps.
About this session
Marketing teams often produce high volumes of content that sales never uses because it misses the specific friction points buyers face during the sales cycle. This session brings both teams together to audit existing assets against the buyer journey, resulting in a roadmap that prioritizes content based on actual deal-closing needs.
Why it works
The session works by forcing a direct comparison between the current content library and the specific questions prospects ask at each stage of the funnel. This collaborative audit removes subjective guesswork and ensures that every new piece of content is designed to solve a documented sales bottleneck.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Customer-Centric Content Roadmap” — ready to run in minutes, for any workshop, meeting, or team session.