intermediate · 90–90 min
The UX for Conversion Rate Optimization
Identify the psychological barriers stopping users from converting.
About this session
Product teams often struggle to explain why users drop off despite a clean interface and functional code. This session moves the focus from metrics to behavior by identifying the specific psychological friction points—like lack of trust or cognitive load—that stop users from converting. You will leave with a documented set of design interventions targeted at these hidden barriers.
Why it works
The structure forces a shift from guessing to analyzing the user's mental state at each stage of the funnel. By isolating specific emotional triggers and anxieties collectively, the team moves past subjective opinions to reach a consensus on which UX changes will actually influence user decision-making.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Designers, UX Researchers
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Designers or external facilitators working with design thinking teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The UX for Conversion Rate Optimization” — ready to run in minutes, for any workshop, meeting, or team session.