intermediate · 120–120 min
2-Hour High-Impact Campaign Brainstorming
Struggling with stale campaign ideas? Use structured creativity to generate and rank breakthrough marketing concepts.
About this session
Marketing teams often default to safe, repetitive campaign ideas when brainstorming lacks a clear framework. This session forces a shift from open-ended discussion to rapid concept generation and rigorous ranking. By the end, the team has a shortlist of high-impact marketing tactics that both sales and marketing leaders are ready to fund.
Why it works
The structure prevents groupthink by requiring individual ideation before any group discussion, ensuring the loudest voices do not dominate the creative process. By using a specific ranking phase immediately after brainstorming, the group transitions from creative expansion to practical filtering based on actual business goals. This creates immediate buy-in because the final campaign concepts are selected through collective logic rather than executive preference.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “2-Hour High-Impact Campaign Brainstorming” — ready to run in minutes, for any workshop, meeting, or team session.