intermediate · 60–60 min
The Outside-In Customer Strategy Workshop
Shift your focus from internal metrics to customer outcomes. Align leadership on a customer-centric roadmap.
About this session
Leadership teams often focus on internal metrics like revenue targets and operational efficiency, which can lead to a strategy disconnected from the actual customer experience. This workshop forces a shift in perspective, resulting in a roadmap defined by the outcomes customers value rather than just internal business goals.
Why it works
The process moves participants through a structured sequence that prevents the circular debates common in executive meetings. By prioritizing external customer needs first, it builds a logical bridge to internal decision-making, ensuring that every proposed action is anchored in a real-world problem.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Executives, Senior Leaders
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Executives or external facilitators working with leadership & strategy teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Outside-In Customer Strategy Workshop” — ready to run in minutes, for any workshop, meeting, or team session.