intermediate · 90–90 min
The 90-Minute Customer Discovery Synthesis
Struggling to turn raw feedback into features? Synthesize customer interviews into actionable product insights.
About this session
Raw customer interview notes often sit unused because the jump from a transcript to a product requirement feels overwhelming. This session provides a structured path to distill those conversations into specific user needs and feature ideas. By the end, the team will have a documented set of priorities backed by recent evidence rather than gut feeling.
Why it works
The process breaks down the synthesis into discrete steps that prevent the group from jumping to solutions too early. It forces participants to find recurring patterns across different interviews, which naturally separates high-impact insights from isolated edge cases.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The 90-Minute Customer Discovery Synthesis” — ready to run in minutes, for any workshop, meeting, or team session.