intermediate · 120–120 min

2-Hour Customer Feedback Loop Workshop

Not sure what the customer thinks? Bridge the gap between user feedback and the product backlog.

About this session

Teams often collect feedback that sits in spreadsheets or Slack channels without ever influencing the roadmap. This session moves a group from reviewing raw user comments to selecting specific backlog items that address those pain points. By the end, you have a prioritized list of product changes rooted in actual customer evidence rather than internal assumptions.

Why it works

The workshop forces a direct comparison between what users are saying and what the team is currently building, making gaps impossible to ignore. By limiting the scope to two hours, it prevents over-analysis and pushes the group to commit to high-impact adjustments immediately. This structure ensures that every participant sees the direct line from a customer's complaint to a specific ticket in the backlog.

What you’ll walk away with

  • Clear actionable outcomes from a 3-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Scrum Masters, Agile Coaches

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Scrum Masters or external facilitators working with agile & scrum teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.

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