intermediate · 90–90 min

The Vision Co-Creation Workshop

Team doesn't understand the 'Why'? Build a shared vision that inspires the team and guides daily decisions.

About this session

Teams often struggle with 'feature factory' fatigue when they lack a clear sense of purpose, leading to confusion over priorities and low motivation. This session provides a structured way to stop the churn and involve the whole team in defining their collective purpose. Participants walk away with a concrete, documented vision that simplifies daily decision-making and ensures everyone is pulling in the same direction.

Why it works

The process works because it forces participants to move from vague, individual ideas to a single, agreed-upon narrative through a series of narrowing exercises. By co-creating the vision rather than just hearing it presented, team members gain a sense of ownership that makes them more likely to defend and follow the strategy during daily execution.

What you’ll walk away with

  • Clear actionable outcomes from a 4-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Product Managers, Product Owners

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.

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