intermediate · 90–90 min
The Ecosystem and Partner Strategy Workshop
Unlock revenue through partnerships. Design a co-marketing and co-selling framework that works.
About this session
Partnership initiatives often stall when sales and marketing teams disagree on how to actually split leads or co-brand materials. This workshop forces teams to define the specific mechanics of co-selling and co-marketing rather than just discussing high-level goals. It results in a practical framework that identifies which partners drive the most value and how to support them.
Why it works
The workshop shifts the focus from vague alliances to the hard mechanics of revenue sharing and lead attribution. By mapping specific co-selling motions against partner capabilities, it exposes where resources are being wasted and identifies the shortest path to market for both teams.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Ecosystem and Partner Strategy Workshop” — ready to run in minutes, for any workshop, meeting, or team session.