intermediate · 45–45 min
The High-ROI Event Strategy Workshop
Ensure your trade shows and events generate actual pipeline
About this session
Most trade shows become expensive logistical exercises that fail to produce measurable revenue once the booth is packed away. This session forces sales and marketing to move beyond booth logistics and agree on the specific actions that will turn floor conversations into pipeline. You leave with a documented plan for lead qualification and a clear timeline for post-event follow-up.
Why it works
By putting sales leaders and marketing teams in the same room to define success metrics together, the workshop eliminates ambiguity around who owns the leads after the event. The structure forces a shift from high-level goals to concrete commitments, ensuring the team focuses only on the activities that directly drive return on investment.
What you’ll walk away with
- Clear actionable outcomes from a 1-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 1 activities are designed to flow together smoothly.
Run this session with METODIC
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