intermediate · 60–60 min

The Executive Roadmap Buy-in Session

Struggling to get C-suite approval? Use a structured interview format to align the roadmap with executive vision.

About this session

Product roadmaps often stall when they feel disconnected from the high-level business goals held by the C-suite. This session uses a structured interview format to extract specific executive priorities and integrate them into your planning. You leave with a roadmap that has been pressure-tested against the leadership's vision, ensuring the team is working on the right problems with full institutional support.

Why it works

By replacing the traditional presentation with a facilitated interview, you move executives from a role of passive critics to active contributors. The structure forces stakeholders to articulate their strategic assumptions out loud, which surfaces misalignments early and creates a documented trail of decisions. This collaborative inquiry builds trust and ensures that the final roadmap is seen as a shared commitment rather than a solo proposal.

What you’ll walk away with

  • Clear actionable outcomes from a 3-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Product Managers, Product Owners

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.

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